Executive healthcare strategy, when you need it

Combining business strategy, stakeholder needs, real-world evidence, and human-centered design across the full product lifecycle – from clinical development through commercialization – in both the US and EU. 25+ years of expertise, without the overhead of a full-time hire.

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25+ Years
across healthcare strategy, digital health, and innovation
US & EU
Paris-based with deep US market expertise
Full lifecycle
From clinical development through commercialization
What we do

Helping clients turn complex challenges into aligned, actionable, outcome-driven solutions

bizprox operates across the full healthcare ecosystem and product lifecycle -- from big pharma to digital health startups, CROs to emerging biotechs, insurance companies to health systems, in the US and EU. We apply a human-centered methodology that deftly balances health outcomes and business results, appropriately integrates emerging technologies, and creates actionable, aligned strategies with measurable outcomes -- supporting your discrete strategic needs when a full-time hire isn't an option.

01
Experience Strategy
Design transformational experiences for patients, caregivers, HCPs, and members that drive sustainable behavior change and measurable outcomes – grounded in behavioral science, real-world evidence, and human-centered design principles across the full care journey.
02
Strategic Planning & Commercial Advisory
From brand strategy and go-to-market planning to organizational alignment and launch execution – translating complex healthcare challenges into clear, actionable commercial direction across the full product lifecycle, for established organizations and emerging companies alike.
03
Technology & AI-Enabled Healthcare Strategy
Helping organizations navigate successive waves of healthcare technology – from digital health and connected care to AI-enabled experiences – compliantly and strategically, with a focus on real-world adoption and measurable business and health outcomes.
04
Executive Advisory, Education & Facilitation
Advisory counsel, keynotes, and executive workshops on experience strategy, healthcare innovation, and what the US and EU systems can learn from each other – drawing on 25+ years of cross-ecosystem perspective to inform strategy and inspire action.
Therapeutic Areas of Expertise
CNS Mental Health Addiction Treatment Autoimmune Gastroenterology Rare Disease Women's Health Respiratory Cardiovascular Specialty Injectables & Infusions
Who we work with

The full healthcare ecosystem, on both sides of the Atlantic

Organizations

  • Pharma & biotech companies
  • Health systems & hospital networks
  • Health insurers & payers
  • Clinical research organizations
  • Digital & non-traditional healthcare companies

Engagement Types

  • Fractional Senior Strategy Advisor
  • Project-based senior strategic engagements
  • US/EU healthcare market perspective & education
  • Speaking & executive facilitation
About

Tiffany Mura, Founder & Chief Strategist

Tiffany Mura
Tiffany Mura
Founder & Chief Strategist
Paris, France

I've spent 25+ years in healthcare strategy, digital health, and experience design – working across pharma, biotech, health insurance, health systems, clinical research, and digital health organizations. Selected to testify before the FDA on pharmaceutical social media guidance. Helped organizations navigate successive waves of healthcare innovation – from early direct-to-consumer websites and the digitization of clinical trials to compliant social media, connected health, behavior change design, and today's AI-enabled healthcare experiences.

Living inside a different healthcare system as a patient – rather than studying it as a researcher – has sharpened my strategic thinking in ways I didn't anticipate.

I now live and work in Paris, France, and bring a unique cross-cultural perspective to the challenges facing US and EU systems – and how they can learn from each other to better serve patients, caregivers, and providers.

With an academic background in social psychology and specialized expertise in behavior change and transformational experience design, I bring a person-focused, human approach to complex strategic problems – with the ultimate goal of improving health for everyone.

Whether you need experience strategy for patients, members, caregivers or providers, commercial brand strategy, digital health strategy, or a transatlantic perspective on your most complex challenges, bizprox delivers senior-level expertise across the full product lifecycle – from clinical development through launch, commercialization, and beyond – without the cost of a full-time hire.

Contact

Let's talk about what you're working on

The best engagements start with a conversation. If you're navigating a complex healthcare challenge – or just want to explore whether there's a fit – reach out.

Email tiffany@bizprox.com
LinkedIn linkedin.com/in/tiffanymura
Location Paris, France – available globally

Ready to connect?

Book a complimentary 30-minute discovery call to explore how bizprox can help with your most pressing healthcare strategy challenges.

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