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Helping to solve healthcare's most critical problems

Drawing on over 20 years of expertise across health insurance, health systems, digital/non-traditional, and pharma/life sciences, I specialize in designing human-centered strategies and experiences to address the most pressing challenges in healthcare, with a passion for enhancing patient-centricity, reducing clinician burnout, and promoting total wellness.

How I can help:

  • Experience Strategy Development

  • Experience Research

  • Experience Design 

  • Team training

Who we wor with
Who I work with 
Health Insurance Companies  
Life Science Companies  
Hospitals & Health Systems 
Digital & Non-traditional Health Companies

Tiffany Mura, Founder

With 20+ years navigating the health ecosystem, I specialize in identifying and solving healthcare's most pressing challenges, spanning patient, caregiver, and provider experiences. My extensive background on both agency and client sides encompasses diverse sectors, including pharma/life science, health insurance, health systems, digital/non-traditional, and government/nonprofit, offering a comprehensive 360-degree industry perspective. I seamlessly integrate brand strategy, marketing, and experience strategy, ensuring a holistic and successful integration for impactful delivery and engagement.


With an MA in sociology and over seven years in mental health, I prioritize holistic well-being, championing improvements in patient-centricity, reducing clinician burnout, and promoting total wellness. My unique blend of MBA and startup founder experience ensures that these initiatives not only enhance experiences but also drive tangible business value. Adept at quick integration into client teams, I anticipate challenges and provide effective solutions, fostering cross-departmental collaboration with legal, regulatory, compliance, medical, sales, training, and more to ensure unified support of programs during development.


My client experience includes industry leaders such as: AbbVie, Alkermes, Pfizer, Bayer, GSK, AstraZeneca, Novartis, NovoNordisk, Genzyme, Otsuka, Merck, Teva, Sanofi, BlueShield CA, BlueCross BlueShield NC, Humana, Kaiser Permanente, Cigna, CPI, . 

I have worked in a myriad of therapeutic categories including: Mental Health, Opioid Addiction, Alcohol Addiction, Schizophrenia, Depression, Migraine, Men’s Health, Women’s Health, Vaccines, Asthma, COPD, Alpha-1 (Rare Disease), Allergies, GI, Chron’s/Colitis, GERD, High Cholesterol, High Blood Pressure, Diabetes, Thyroid Disease, Weight Loss, HRT, Orthopedic Devices, Surgical Devices


When not helping fix the healthcare industry, I can be found working on my side career as an author, in the kitchen whipping up delightful baked goods and custom-designed cakes, or in Paris soaking up the café culture and history.

Get in Touch
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Boston, MA

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