Human-centered solutions for healthcare's most complex challenges

Senior strategy and research across the US and EU – from pharma and biotech to health systems, insurers, and digital health. Twenty years of experience, without the overhead of a full-time hire.

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25+ Years
in healthcare experience strategy
US & EU
Cross-market perspective & on-the-ground presence
Full ecosystem
Pharma, biotech, health systems, insurers, digital health
What we do

Senior-level strategy support across the health ecosystem

Bizprox brings a Paris-based, transatlantic perspective to every engagement – combining 25+ years of deep US healthcare expertise with first-hand experience navigating the EU system. This cross-cultural vantage point informs how we approach strategy for companies operating on either or both sides of the Atlantic.

01
Strategic Planning & Advisory
From commercial brand strategy to go-to-market planning, we translate complex healthcare challenges into clear, actionable direction – whether you're an established organization navigating change or an emerging company finding your footing in the market.
02
Transformational Experience Strategy
Create transformational experiences for patients, caregivers, providers, and members that drive sustainable change and improved outcomes – grounded in behavior change principles and real-world adoption patterns.
03
Executive Keynote & Strategic Facilitation
Keynotes, leadership workshops, and executive facilitation on experience strategy, digital health, and what the US and EU healthcare systems can learn from each other to better serve patients, caregivers, and providers.
04
Digital Healthcare Strategy
Develop digital brand strategy for HCPs, patients, caregivers, and members – designed to cut through information overload and drive meaningful engagement and action.
Therapeutic Areas of Expertise
CNS Mental Health Addiction Treatment Cardiovascular Primary Care Gastroenterology Digital Health
Who we work with

The full healthcare ecosystem, on both sides of the Atlantic

Organizations

  • Pharma & biotech companies
  • Health systems & hospital networks
  • Health insurers & member organizations
  • Digital & non-traditional healthcare companies
  • Professional associations

Engagement Types

  • Fractional Senior Strategy Advisor
  • Project-based senior strategic engagements
  • US/EU healthcare market perspective & education
  • Speaking & executive facilitation
About

Tiffany Mura, Founder & Chief Strategist

Tiffany Mura
Tiffany Mura
Founder & Chief Strategist
Paris, France

I've spent over two decades providing brand, digital, and experience strategy across the entire US healthcare ecosystem – from pharma and biotech to insurance companies, health systems, digital health organizations, and professional associations.

Living inside a different healthcare system as a patient – rather than studying it as a researcher – has sharpened my strategic thinking in ways I didn't anticipate.

I now live and work in Paris, France, and bring a unique cross-cultural perspective to the challenges facing US and EU systems – and how they can learn from each other to better serve patients, caregivers, and providers.

With an academic background in social psychology and specialized expertise in behavior change and transformational experience design, I bring a person-focused, human approach to complex strategic problems – with the ultimate goal of improving health for everyone.

Whether you need experience strategy for patients, members, caregivers or providers, commercial brand strategy, digital health strategy, or a transatlantic perspective on your most complex challenges, bizprox delivers senior-level expertise without the cost of a full-time hire.

Contact

Let's talk about what you're working on

The best engagements start with a conversation. If you're navigating a complex healthcare challenge – or just want to explore whether there's a fit – reach out.

Email tiffany@bizprox.com
LinkedIn linkedin.com/in/tiffanymura
Location Paris, France – available globally

Ready to connect?

Book a complimentary 30-minute discovery call to explore how bizprox can help with your most pressing healthcare strategy challenges.

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